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Text File  |  1999-02-05  |  467b  |  21 lines
  1.  
  2.     Nike and Reebok want every person in the world to wear         their shoes
  3.  
  4. Branding:
  5.     1.     What is a brand name?
  6.  
  7.     2.     What are the advantages of a recognisable brand image?
  8.  
  9.     3.     To which companies have you got brand loyalty?
  10.  
  11. Market share:
  12.     4.     What do you understand by market share?
  13.  
  14.     5.     Why is it important to businesses to protect or increase
  15.         their market share?
  16.  
  17.     6.     What are the other aims and objectives that varying
  18.         businesses hold?
  19.  
  20.  
  21.